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Now after two failed 2018 single attempts, the first being the Quavo-infused single "Savior" this past February, it's clear that simply reshuffling the deck isn't enough to give Azalea a winning hand. By not technically being on a rap imprint, having Azalea at the broader brand presented the opportunity to boost her pop bonafides, as indicated by her iHeartRadio Music Festival presenter role last month. After all the delays and strife at Def Jam led her to publicly accuse then-CEO Steve Bartels for holding her back, the lateral move to Island seemed shrewd and strategic, as close to a fresh start as possible without nullifying or terminating her agreements with the overarching Universal Music Group. Nixed tours and soft singles have become par for the course for Azalea, so much so that the likelihood of her rebounding after this latest bout is improbable at best. Survive The Summer dropped in August, premiering on the Billboard 200 at an underwhelming No. 27 on Billboard's Rhythmic Songs, a format-specific airplay chart that Tyga's "Taste" ultimately topped, but slipped off it altogether after a total of 6 weeks. Servicing "Kream" to radio got the song to No. In a season packed with fresh hip-hop singles and new albums from most of the biggest rappers in the industry, it couldn't hold its own against the competition. 8, "Kream" vanished from the Hot 100 the following week. Yet while "Taste" continued to climb the chart, peaking at No. After years of false starts, label woes and poorly received releases, Tyga was experiencing a comeback of his own, thanks to the burgeoning success of his Offset collaboration "Taste." Like Azalea, he too had once been a Hot 100 notable with a handful of Top 10 singles, and their pairing looked promising in light of his contemporaneous hit. 41 failed to prompt the release of Digital Distortion. Though a modest debut for someone with three Top 10 entries under her belt and a number of other chart placements both as a lead and featured artist, it marked Azalea's first time on the all-genre singles chart since 2016's "Team," which despite peaking at No.
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With a guest appearance by Tyga, the Wu-Tang Clan referencing "Kream" cracked the Hot 100 in the first week of release, entering at No. Ahead of her Survive The Summer EP, Island dropped a pair of new songs online to drum up interest. Back in July, there had been glimmers of hope.